A business won’t thrive without its customers. Thus, it is important to maintain good relations with them for continuous business growth and success. One way to do this is to give them corporate gifts.
What are Corporate Gifts?
Corporate gifts are defined in the Business Dictionary as items that are handed over to selected recipients as a token of their gratitude. It is different from promotional gifts because it doesn’t “carry an advertising message”.
Why are Corporate Gifts Important?
You might be wondering how is your business going to benefit from it. According to a blog in the Medium, corporate gift giving or a “gift program” is an effective strategy that will entice recipients to get in touch with a business. If this happens, then there is a chance for them to develop their connections with their customers, and at the same time, promote their new products and services.
Tips for Choosing Corporate Gifts
Now that you have understood the importance of corporate gift giving, the real question is how can you use it into an effective business tool? Here are some helpful tips for choosing corporate gifts:
Choose the Ones that are Good for Daily Use
It would be better to give clients or customers items that can be useful for their everyday lives. This ensures that your gift won’t be left forgotten inside their desks. So, if it is not going to be an awesome trinket that one would be proud to display on their table, then go for the ones that are valuable. A good choice would be office-related items.
Put a Discreet Company Logo
Of course, you would not want to look like you are advertising too much when you give gifts. So, it is better to put a discreet company name and logo. This leaves a good impression. It just shows that the gift is chosen that is exclusively for them. Doing the opposite will be a huge turn off your clients.
Give Personalised Gifts
If it is a small team or a group of executives, then consider having their gifts personalised. Not only will it help strengthen your relationship with them, but it will also show how much you have thought about the gift. To make it personal, you can either leave a handwritten note or put an engrave.
Check Corporate Policies
You have to make sure your gift won’t come as an offensive gesture so make sure to check first their corporate gift giving policies. Each business has a unique set of rules so there is a high possibility that one is strict when it comes to it. You can ask one of their HR staff regarding this matter.
Customer loyalty is one of the most intangible assets of business owners like you. So, make sure to choose corporate and business gifts that would help achieve and maintain it.
Looking for a corporate gifts supplier? Check out Sagana International’s business gifts in Singapore at https://www.sagana-ideas.com!
