If you look at industrial history, you would be able to see that most companies have been spending a lot on different market research. They keep on doing a lot of innovations just so they can please the clients. Not just that, they do a lot of study so they could come up with products or services that can help ease the lives of customers. They keep asking what they want and they keep giving it to them. Why not? If people do become satisfied with your product or service, they would keep on coming back and could even refer you to their friends.
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