Handing out corporate gifts is a simple yet brilliant business strategy that brands have been utilising for decades. It’s cost-effective, accessible, and rewarding thanks to countless gift ideas in Singapore! If your business is going to hand out personalised gifts to your clients in Singapore, what’s the right way to do it?
1. Presentation is important
No matter how flashy or useful the gift may be, without proper presentation, it might come off as lazy or dull. If you’re going to give gifts, do so in style with creative presentations and effort.
2. Originality isn’t that important
There’s nothing wrong with trying to reinvent the wheel, but quality should always be a priority. Try to focus on giving quality gifts instead of unique ones.
3. Avoid overbranding
The idea of giving corporate gifts is to advertise your brand via gift-giving, but there’s such a thing called “overbranding”. When you’ll design your gifts, avoid slapping huge or annoying brand logos and practise minimalism instead with subtle details.
4. Consider your target market
Take the time to think about what kind of gifts you should give to your customers. Consider your target audience and find gifts that match their tone, behaviour, and needs.
5. Showcase your work environment
Handing out gifts is the perfect opportunity to present your company’s work environment and culture. Design your gifts in a way that shows your brand’s work culture to improve your business’s reputation.
6. Choose useful gifts
A useful gift could mean a mug, picture frame, t-shirt, or even wallet. Find a gift that’s useful for everyday use so your customers will appreciate it!
7. Spend only what your budget can provide
Fortunately, corporate gifts are affordable if you know which ones to buy. If your business is on a tight budget, invest in affordable gifts of standard quality instead.
Find a reliable souvenir shop in Singapore such as ARCH. They offer many gifts such as a miniature sculpture and wood veneer frame in Singapore.
